Cross Pointe Church in Duluth, GA is a vibrant, multi-ethnic community highly engaged in making a positive difference in the lives of Gwinnett County families. But there are a number of families in the nearby Mill Creek area that the church would love to reach as well.
We had the honor to produce this promo video for their Mill Creek Campus opening in the fall of 2014. The objective of the video is to encourage and inspire 200+ Cross Pointe families to commit at least a year to attend the new campus when it opens at Mill Creek High School.
This endeavor is a big deal for Cross Pointe as this will be their first foray into having a multi-campus church. We wanted to create a video that would convict viewers to seriously consider making the sacrifice to attend this new campus, despite how comfortable or happy they were at the main campus.
Armed with just a Canon 5D Mark III DSLR, a Kessler Pocket Dolly, and a Manfrotto tripod, I took Cross Pointe Mill Creek Campus Pastor Chad Logan to various recognizable landmarks in and around the Braeselton and Mill Creek areas to create the sense of him “journeying” to Mill Creek High School.
Venturing Out of the Comfort Zone
Chad had written a script for the promo, but I wanted to capture a more authentic, off-the-cuff vibe. By chance, the Mill Creek High School theater (where the church will be meeting) was open the weekend we went to shoot (the school’s theater class was rehearsing a musical). The original plan was just to shoot exteriors and use all b-roll with a voice-over recorded in-studio. But once I saw the stage, I was inspired to take the video in a slightly different direction.
With a little coaching, I encouraged Chad to step out of the comfort zone of his script, and speak from his heart. That combined with the ambiance of the theater lighting, created what I think is a much more powerful video. It was one of those serendipitous, providential moments when you know there’s someone out there looking out for you.
It’s taking calculated chances like this that have allowed Dare Dreamer Media to create effective and engaging videos for our clients that take it up to the next level. We’d love to do the same for you. Don’t wait any further to tell your story. Contact us today.